The AI boom belongs to experts, not coders.

The challenge · Session 1 · Find it
Colleagues of different ages working together around a laptop
0:00 · Kane + Alessia
1Do the homeworkafter every session
2Post it in the groupbefore the next live
3Win at minute oneprizes TBC
0:00 · Kane + Alessia

Everyone has the same AI now.

CodeYour expertise
What you know is the scarce ingredient.
0:05 · Kaneopportunity-vision

Whose expertise becomes your product?

AMine

BSomeone else's

0:05 · Kaneopportunity-vision

“People come to me for…”

Your posts, read live from the group
0:12 · Alessia + Wes

Hi, I'm Wes.

Rainmaker: helped over 5,000 entrepreneursLaunched over 10 technology productsCo-founder, MyGentic
0:20 · Wes

Build what people already pay to fix.

It hides in the question you answer 100 times.
0:20 · Wes

Why AI products miss.

No researchWrong timing
Too soon, or too late.
0:20 · Wes

The Money Map.

$
Money
do they pay now?
!
Pain
how often it hurts
→
Method
your 3–7 steps
Score 1–3 each. Under 7? Park it.
0:20 · Wesfind-it

People pay for a fix, not for AI.

Cool toolCostly problem
Price comes later. We test it.
0:20 · Wes

The Museum of Unnecessary AI.

Pitch your worst AI idea in the chat
0:35 · Kane + Wes

Hand out the awards.

1Nobody asked

2ChatGPT with a hat

3Mum liked it

4Commercially useless

0:35 · Kane + Wes

Funny because nobody would pay? Don't build it.

0:35 · Kane + Wes

Watch me find a paid problem.

“Hey Genius, find my paid problem”
1Who comes to you
2Score the top 3
3Reach test
4Write the line
Claude · ChatGPT · Grok
LIVE
LIVE DEMOswitch to the live screen
0:45 · Wesfind-it

Find your paid problem.

Top 3 problems

Money · Pain · Method

“I help…” line

0:50 · Wesfind-it
I help buyer solve problem using method so they can result.
0:50 · Wesfind-it
1Your own clientswhat they already ask
2Communitieswhere buyers already talk
3Searchthe words they use
Three places to check real demand
1:15 · Wes

Read us your “I help…” line.

Cameras on · one insight, one stuck, one next step
1:20 · Kane

My AI Product Plan: blocks 0 + 1.

0Opportunity
1Find it
2Design it
3Build it
4First talk
590 days
Ask “Hey Genius, update my plan”
1:35 · Wesmy-ai-product-plan

If this worked, what changes?

1Income

2Time

3Impact

1:35 · Wesopportunity-vision

Finding it is step one.

Find itBuild it, together
Month 1 of the 3-month course.
1:45 · Kane
1Your “I help…” linein your words
2Money Map scoreout of 9
3One real personnamed, to talk to
Post in the group · 1 hour before next live (TBC)
1:50 · Alessiahomework-and-wins

Tomorrow: Design it.

Then three months to build, launch and sell it, with help.
1:55 · Kane